AutoPart Express
The challenge:
Sydney Based Auto Parts stockist and reseller was established for over a decade and relied on traditional methods to deliver Auto parts to mostly mechanics and trade customers. During Covid Lockdowns their busines was heavily affected and they wanted new avenues of sales. They approached our Geeks team to help them get online and establish its online store. This was a difficult task since the company sold a wide range of parts , had a huge compatibility list of parts and also wanted to target both mechanics, auto parts resellers, and general public .
Digital marketing solution
Our Geeks team first created their Google My Business page, the first point of contact people usually go to if they are looking for a certain part, and then worked upon creating an engaging but easy to navigate website. Our Talented team of graphic designers, Data Specialists, Front End & Backend Developers came together create a solution which took all of the pain points into account and created an ecommerce store.
1
Created a complete Parts List, with Compatibility models , which meant anyone can search parts on the website by just entering their vehicle details . Only Parts which fit the vehicle will be displayed as compatible
2
We created a huge list of Keywords based on Part Numbers, and optmised product pages so anyone searching those parts would land on product specific pages.
3
We also created a social Media Presence and help them get initial buzz and customer validation.
Analytics, Monitoring
Previous website did not made use analytics thus had no clear idea on where the traffic was coming from, what keywords they used to reach the website, neither had any integration for Facebook Pixel Code an important metric to monitor their Social media campaigns. Our Geeks helped integrate AND monitor those metrics to provide a complete picture
Social Media Management
Although company had social media presence and also a paid campaign but they were not providing targeted sales results. Our Geeks Improved the Graphics, branding and product promotions through banners and design. We also created a custom audience profile, helped create Facebook Pixel with integration to their website, which provided important feedback on audience, as well as helped us build an Audience profile.
How We Work
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Optimization Statistics
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. together for the first time. We provide elegant solutions.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
We Will Be Useful to You
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
